Orkin Receives 2009 WebAward from Web Marketing Association
Orkin.com Named “Best Diversified Business Website”
The Web Marketing Association recently recognized www.orkin.com, the consumer Web site for Atlanta-based pest control provider Orkin, Inc., as the winner of its 2009 WebAward for “Best Diversified Business Website.” The annual award competition honors the best Web sites from companies in 96 industries around the world.
An independent panel of expert judges selects WebAward winners based on the following criteria: design, ease of use, copywriting, interactivity, use of technology, innovation and content. This year was the 13th year for the annual competition.
“This WebAward is a testament to the hard work of our team and partner agency, THINK Interactive, Inc., in creating and maintaining an engaging, informative site on pest and termite control,” said Rob Crigler, assistant vice president of digital strategy and acquisition for Orkin. “Orkin.com allows visitors to engage with our brand, learn about pests and understand how they can partner with Orkin to keep pests in their place.”
The 2009 WebAward is Orkin’s first award in recognition of its online marketing. Since www.orkin.com first launched as an online brochure in 1997, the site has evolved to include a learning center with pest identification and treatment facts, service schedule request options, regional pest information and access to Orkin’s popular television commercials.
About Orkin, Inc.
Founded in 1901, Atlanta-based Orkin, Inc. is an industry leader in essential pest control services and protection against termite damage, rodents and insects in the United States, Canada, Mexico, Central America, the Middle East, the Caribbean and Asia. With more than 400 locations, Orkin’s almost 8,000 employees serve approximately 1.7 million customers. The company serves homeowners and numerous industries including food and beverage processing, foodservice, hospitality, healthcare, retail, warehousing, property/facilities management, schools and institutions. Learn more about Orkin on our Web site at www.orkin.com. Orkin is a wholly owned subsidiary of Rollins, Inc. (NYSE: ROL).
About THINK Interactive, Inc.
THINK Interactive, Inc. is an Atlanta-based interactive marketing agency specializing in the development of smart ideas. These ideas and the initiatives they fuel successfully engage key audiences with client brands in ways that help strengthen business. Since 1995, THINK has helped a diverse mix of Fortune 1000 clients integrate the Web, mobile and new media into their marketing programs. For more information on THINK, please visit the company’s Web site at www.thinkinc.com.