Orkin Bids Farewell to Ned, The Orkin Man
Best Wishes Wayne Thomas Yorke
ATLANTA, October 17, 2007 – Orkin, Inc., the 106-year-old pest control company, bids a bittersweet goodbye to its Orkin Man character Ned, performed by Wayne Thomas Yorke. After the successful four-year partnership with Yorke, Orkin looks forward to expanding the portrayal of The Orkin Man, one of America’s most iconic brands, with new advertising agency The Richards Group. The company selected The Richards Group as its advertising agency of record this summer after a careful, four-month selection process.
As The Orkin Man, Yorke served as Orkin’s official spokesperson for television, radio and print advertising. He also volunteered in elementary schools and children’s hospitals during his free time to share with children his passion for insects and Orkin.
“While we will miss working with Wayne Yorke, our partnership with The Richards Group presents exciting new opportunities for Orkin,” said Kevin Smith, chief marketing officer for Orkin, Inc. “The value the agency will bring to our marketing communications efforts in 2008 and beyond will help us further strengthen our well-known brand.”
The Richards Group’s responsibilities for Orkin will include brand and strategic planning and creative development. The agency’s first assignment is to apply its proprietary Spherical® branding discipline to Orkin.
About Orkin, Inc.
Founded in 1901, Atlanta-based Orkin, Inc. is an industry leader in essential pest control services and protection against termite damage, rodents and insects in the United States, Canada, Mexico, Central America and the Middle East. With more than 400 locations, Orkin’s almost 8,000 employees serve approximately 1.7 million customers. The company serves homeowners and numerous industries including food and beverage processing, foodservice, hospitality, healthcare, retail, warehousing, property/facilities management, schools and institutions. Learn more about Orkin on our website at www.orkin.com. Orkin is a wholly owned subsidiary of Rollins, Inc. (NYSE: ROL).
About The Richards Group
The Richards Group, located in Dallas, is the largest independent branding agency in the nation. Agency clients include the standard-setting brands of Advance Auto Parts, Amstel Light, Bridgestone Firestone, Chick-fil-A, Fruit of the Loom, The Home Depot, Motel 6, Skybus, Red Lobster and Zales. Total billings for the agency were $1.2 billion in 2006. The Richards Group can be found at www.richards.com.
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