Atlanta-based pest control leader, Orkin, a wholly owned subsidiary of Rollins Inc. (NYSE: ROL), announced that it has established a new franchise in Boise, Idaho by combining its local market operations with those of Sawyer Inc., a Boise-based pest control company providing pest management services throughout southern Idaho. Todd Sawyer, president of Sawyer Inc., will own and operate the combined franchise entity.
Combining two separate operations under a unified brand is referred to as reverse franchising.
“This is a business development model that is appealing to owners of local and regional pest control companies looking to accelerate their growth,” said Mike Wakefield, Orkin’s director of franchising. “Under this model, those owners can rebrand their operations as Orkin and take advantage of all the benefits that accrue from Orkin’s worldwide brand recognition, technical expertise, marketing campaigns, lead generation and buying leverage.”
“We were attracted to this arrangement because Sawyer and Orkin share similar cultures, and we believe this merger of talents and resources will only accelerate our growth,” said Todd Sawyer, franchise owner. “Both companies share cultures that focus very strongly on a commitment to ongoing training and delivering premier customer service, and that was the most important factor in considering this unique business opportunity for my team and me.”
“This is one of several reverse franchises for Orkin,” said Tom Luczynski, Orkin’s vice president of global development and franchising. “A reverse franchise works best when an outstanding operator like Todd wants to retain ownership and remain active in his pest control business. We leverage the power of the Orkin brand with their local market expertise and entrepreneurialism to capture a larger share of the market. It’s a great way to combine the attributes and synergies of both companies. We look forward to completing more of these in the future.”
The Boise operation will service both residential and commercial customers in 35 counties in Idaho and parts of Oregon and Wyoming. With four associate certified entomologists (ACEs) on staff, a National Entomology Scent Detection Canine Association (NESDCA) accredited K-9 bed bug detection team, and the only urban industrial board certified entomologist (BCE) in the state, the franchise is well-positioned to deliver superior service to residential, commercial and industrial customers in southern Idaho.About Sawyer, Inc.
Sawyer traces its roots through three generations of family leadership. Today, Sawyer is a premier provider of pest protection services both in the residential and commercial markets in Idaho. Todd Sawyer serves on the board of directors for the National Pest Management Association, and the company is a member of the Environmental Care Association of Idaho and Better Business Bureau of Southwest Idaho. Sawyer Inc. has achieved the National Pest Management Association’s QualityPro designation, certifying that its business operations standards are among the highest in the industry.About Orkin, LLC
Founded in 1901, Atlanta-based Orkin is an industry leader in essential pest control services and protection against termite damage, rodents and insects in the United States, Canada, Europe, Central America, the Middle East, the Caribbean, Asia and the Mediterranean. With more than 400 locations, Orkin’s almost 8,000 employees serve approximately 1.7 million customers. The company serves homeowners and numerous industries, including food and beverage processing, foodservice, hospitality, healthcare, retail, warehousing, property/facilities management, schools and institutions. Orkin is proud to be recognized by the National Pest Management Association as a QualityPro and GreenPro certified company, addressing not only our customer’s pest control needs, but also their concern for protecting the environment. Learn more about Orkin at http://orkin.com. Orkin is a wholly-owned subsidiary of Rollins Inc. (NYSE: ROL).