Orkin Helps Homeowners Get the "411" on Pests

New Interactive Resource Helps Educate Consumers on Household Pests

Ever wondered what the crazy bug is that makes surprise appearances in your bathtub or kitchen sink? Now you can identify troublesome pests and summon the help of a licensed professional from your mobile phone, all with the touch of a button. Atlanta-based pest control leader Orkin, Inc. has launched Orkin Pest 411™ to provide consumers with a user-friendly, interactive, mobile website to easily identify pests found in and around their homes.

“Orkin Pest 411 allows homeowners to identify pest activity early and to work with us to control a potential infestation before it gets out of hand,” said Rob Crigler, assistant vice president of digital strategy and acquisition for Orkin.

According to Crigler, Orkin Pest 411 empowers homeowners to identify pests, learn about pest behavior, understand the threats pests can pose to home and health, and contact an Orkin pest specialist to discuss treatment options. Specifically, the site enables users to:

  • Browse Orkin’s up-to-date pest library for images and educational information on 28 common household pests, including termites, insects, and rodents

  • View critical pest-related health information about specific pests

  • Share pest-related information with others through social networks, including Del.icio.us, Digg, Stumbleupon and Facebook

  • Request a consultation from an Orkin pest specialist

“This resource provides convenience and immediate information, but it also helps homeowners protect their health and property when they understand why it’s so important to keep pests in their place — out of our homes and businesses,” said Glen Rollins, president and chief operating officer of Orkin, Inc.

Orkin Pest 411 offers critical information on health risks posed by common household pests such as cockroaches, which can carry allergens that may cause allergic reactions and even asthma. It also identifies warning signs for structural pests like termites, which can cause serious damage to homes.

Orkin Pest 411 is available on the Web at http://411.orkin.com/. The free application can be accessed directly on any iPhone, iPod Touch, or Android-based device such as the T-Mobile G1 by entering http://411.orkin.com/ in the mobile browser.

Orkin partnered with Atlanta-based interactive marketing agency THINK Interactive, Inc. to develop Orkin Pest 411. THINK is also partnering with Orkin on its 2009 banner campaign and overall enhancements to Orkin’s site — www.orkin.com.

About Orkin, Inc.

Founded in 1901, Atlanta-based Orkin, Inc. is an industry leader in essential pest control services and protection against termite damage, rodents and insects in the United States, Canada, Mexico, Central America, the Middle East, the Caribbean and Asia. With more than 400 locations, Orkin’s almost 8,000 employees serve approximately 1.7 million customers. The company serves homeowners and numerous industries including food and beverage processing, foodservice, hospitality, healthcare, retail, warehousing, property/facilities management, schools and institutions. Orkin is a wholly owned subsidiary of Rollins, Inc. (NYSE: ROL).

About THINK Interactive, Inc.

THINK Interactive, Inc. is an Atlanta-based interactive marketing agency specializing in the development of smart ideas. These ideas and the initiatives they fuel successfully engage key audiences with client brands in ways that help strengthen business. Since 1995, THINK has helped a diverse mix of Fortune 1000 clients integrate the Web, mobile and new media into their marketing programs. For more information on THINK, please visit the company’s website at www.thinkinc.com.

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